+81 (0) 136 254 284 info@purehokkaido.com


Pure Hokkaido is a snowsports school with a difference.  Our luxury, bespoke service aims to create the most unforgettable experience, which means doing all of the things you want to do – and none of the things you don’t.

Our team has over 10 years experience in the Niseko area. We know all the secret locations, the best restaurants and so much more. We will take you to the best skiing areas each day, arrange lunch and drop you off in the evening. Our instructors are hand-picked, highly-qualified and super-excited to help you have an awesome time on the slopes.

At PureHokkaido we will adapt each day to suit you so that you can experience the best snow holiday possible.

All you have to do is have fun – we’ll do the rest.


Let us take care of everything: we pick you up in the morning, help plan your day, take you to lunch and drop you off after a great day on the slopes. All you need to do is enjoy the excitement!


There’s no better feeling than mastering new skills and taking your snowsports to the next level. Private lessons are tailored for you and up to four friends, ensuring you achieve your goals.


Where else in the world can you get stunning mountains, perfect snow and views of the sea all in one place? Situated in the northern Japanese island of Hokkaido, the resort town of Niseko is a place you will never forget, not only for its natural beauty and perfect snow, but also for its luxury accommodation and chilled out atmosphere.

Our Team

Every member of our team is hand-picked, highly-qualified and totally dedicated to providing the best experience you can have.

Team Photos

Very flexible and professional.

Thank you so much for the special week you provided for our family in Niseko. From first contacting you, to our last day, we were really impressed with your very flexible and professional service. I will highly recommend you to our other friends visiting the area!

Thanks again.

Jena Wong, Singapore

Friendly and Knowledgeable staff.

My friends and I can’t believe how much we improved. We loved been able to watch ourselves ski on the videos Ed took throughout the day. It really helped us understood what we needed to work on.

The staff at PureHokkaido know their stuff!

Han Lo

Thinking about coming to Niseko?

Fill out the form to find out what we can do to create your unforgettable experience.

Start organising your trip today!

Enter your details below and one of our team will give you a call back to help you organise a trip of a lifetime.